Verizon: Virtual Gridiron
Group Creative Director: Joe Kantrowitz
Creative Directors: Aaron Alamo & Ralph Calderone
Sr. Copywriter: Gregory Weber
Sr. Art Director: Mike Costa
Art Directors: Valeri Schwartz, Shanan McKeaney, Oscar Ma
Copywriters: Paul Boupha and Craig Seyboth
Virtual Gridiron was the centerpiece of Verizon’s Super Bowl LI activation in Houston. It was the first virtual reality game that let two people play against each other head-to-head, in real-time. Gameplay was scripted and designed to be as authentic as possible, using actual NFL plays, former professional players and a real stadium.