Verizon Super Bowl 50, 51, 52
Chief Creative Officer: Omid Farhand
Group Creative Director: Joe Kantrowitz
Creative Directors: Aaron Alamo and Ralph Calderon
Associate Creative Directors: Gregory Weber and Mike Costa
Senior Creative Team: Jason Fisher and Toni Kaleda
Mid-level Creative Teams: Shanan Mckeaney & Craig Seyboth
When you’re the lead sponsor of the Super Bowl, you need to go big. In return, Verizon has been the biggest activator during Super Bowl Live, the NFL’s fan festival in the week leading up to the big game. As their experiential team we’ve created award winning work, year after year, that wowed NFL super fans and MVPs alike. Once-in-a-lifetime experiences with the biggest athletes, game-changing virtual reality experiences and access up the wazoo - we were there from pitching the campaigns to cleaning up in the press.
SUPER BOWL 50: SAN FRANCISCO
In honor of Super Bowl 50, we created a national contest giving Verizon customers the chance to win tech, gear and tickets every hour on the 50th minute for the two weeks leading up to the game. A local version of the contest ran in San Francisco during Super Bowl Week.
To prove why it’s better to be part of the Better Network, we gave real Verizon customers the chance to join their favorite NFL players for unique experiences.
From living walls to reused materials, Verizon’s Super Bowl City activation space brought a modern sustainable design to the city of San Francisco.
Game Winner was an immersive experience we built in partnership with Los York. Fans became the quarterback in the last play of the Super Bowl. With the seconds ticking down, they had one chance to throw a game-winning pass into the endzone.
SUPER BOWL 51: HOUSTON
A new year a new design. This year, Verizon teased out their new retail design with a more futuristic rustic approach to their design guideline. Slatted wood and patterned checks was in and integrating with the Super Bowls design guidelines was a challenge but after rounds of client feedback, we went back to the very first design.
NFL PROS FACE-OFF IN THE VIRTUAL GRIDIRON
The biggest activation Verizon has produced was the Virtual Gridiron - a head to head game of virtual football. Simply a more exciting game of rock, paper, scissors including two full teams of NFL players, shot with 360 degree virtual reality cameras on the field and in the sky with the first ever use of the Arizona Cardinal’s sky-cam. I can’t tell what was more exciting, shooting the footage or photographing the NFL’s biggest talent go head-to-head in the experience.
CHALK TALKS IN THE VIP LOUNGE
As Verizon’s Access play continued so did the proximity to NFL Stars. Each night we closed out the day with multiple chalk-talks with everybody from local legends to Odell Beckham Jr. Fans got the chance to listen to never before heard stories, the stars’ winning team predictions and even a few lucky fans lucked out with tickets to the big game.
SUPER BOWL 52: MINNEAPOLIS
One more time for good measure! This year, Verizon went black and focused on being bold, front and center but most importantly, dual purpose. Every piece of our structure functioned as a form that followed a function. Artistic benches, a large staircase that functioned as VIP concert seating for start studded performances every night, a lounge space to warm-up in and to bring the heat in fan vs NFL Star challenges. With all the excitement, we had lines outside the space in negative degree weather. Talk about “to die for!”
24/7 PRO STUDIO W/YAHOO! SPORTS
As Verizon’s latest business acquirement, Yahoo! Sports kept everybody around the globe updated on the latest and greatest from the Verizon Access Lounge.