SAP: Simple Report
Chief Creative Officer: Omid Farhang
Creative Directors: Aaron Alamo & Ralph Calderon
Sr. Copywriter: Gregory Weber
Sr. Art Director: Mike Costa
SAP provides the analytics and software that processes all of the NBA’s data, but the average fan has never heard of them. Our goal was to raise awareness of the way the brand transforms raw data into basketball stats that anyone can understand. The SAP Simple Report appeared online between Game 2 and Game 3 of the NBA Finals.