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Associate Creative Director | Art
Basketball Decon Cover.jpg

American Express - Basketball Deconstructed

American Express: Basketball Deconstructed

Creative Directors: Marcelo Ramirez & Bharat Kumar
ACDs: Greg Weber, Mike Costa, Greg Tatum

We created an American Express experience at NBA All Star Weekend that deconstructed basketball and turned it into a multi-sensory experience fans loved. Filled with eye-catching, social-sharing-worthy spaces, it was a hit on the ground and around the web. It even earned a shout-out from Shaq himself.

 

EXTERIOR DESIGN

THE NEON JUNGLE COURT

EXPLODED FLOORBOARD TUNNEL

THE LAKERS VAULT

THE INFINITY CUBE

SHATTERED BACKBOARDS

HOOP CHANDELIERS